Your first-party data holds a wealth of untapped opportunities. With the right tools and partners, you can mine those depths to grow your business the way you want. Lotame's end-to-end data collaboration platform Spherical can help.
Data isn't just numbers; it's the key to your business's future. With Spherical, onboard, analyze, and activate your data for innovation and growth. Combine data internally and partner externally for data connectivity and addressability today, tomorrow, and always.
"Easy access to Haymarket’s segmentation in our DSP, and managing everything programmatically, was a dream. This collaboration proves that cross-industry data collaboration is not only possible but highly successful."
— Managing Partner, OMD - EMEA
Dive deeper into the world of data collaboration. Understand its importance, how it can unearth hidden potential within your first-party data, and how it will revolutionize your digital strategy.
Lotame’s end-to-end data collaboration platform, Spherical, empowers digital marketers to unite, analyze and activate data for innovation and growth.
Put our platform to work for customer acquisition and audience expansion goals, including the following use cases:
Browse these Data Empowered educational resources to help you make smarter, faster, and easier decisions with your data:
©2024 Lotame. All rights reserved.