Connect with your best customers across all browsers, devices, and platforms — including CTV — with the Spherical platform. Activate your first-party audiences on CTV inventory across all major DSPs or create bespoke deal IDs for your platform of choice.
Spherical clients can expand first-party audiences further with built-in enrichment, machine-learning modeling, and lookalike tools.
Whether you have customer data or need it, access and engage the audiences you want with Lotame’s high-quality data. All of Lotame’s custom and 5,000+ prepackaged audiences — demo, interest, intent, and CTV viewership (US only) — are targetable on over 50 CTV and OTT media channels globally.
Plus, LiveRamp customers can now get instant access to high-quality cookieless segments via LiveRamp’s Data Marketplace in new destinations such as Dish, Hulu, Roku, Discovery, and more.
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