Scale your impact
Engage customers and prospects with identity powered activation on CTV inventory, e.g., Roku, Apple TV, & Amazon Firestick.
Find your audience
Reach your target on CTV with audiences ranging from demographics and interests to intent, viewership, and more.
Get expert support
Tap into our data expertise for custom audiences and consultation on conquering CTV.
First-Party Targeting
Connect with your best customers across all browsers, devices, and platforms — including CTV — with the Spherical platform. Activate your first-party audiences on CTV inventory across all major DSPs or create bespoke deal IDs for your platform of choice.
Spherical clients can expand first-party audiences further with built-in enrichment, machine-learning modeling, and lookalike tools.
Third-Party Targeting
Whether you have customer data or need it, access and engage the audiences you want with Lotame’s high-quality data. All of Lotame’s custom and 5,000+ prepackaged audiences — demo, interest, intent, and CTV viewership (US only) — are targetable on over 50 CTV and OTT media channels globally.
Plus, LiveRamp customers can now get instant access to high-quality cookieless segments via LiveRamp’s Data Marketplace in new destinations such as Dish, Hulu, Roku, Discovery, and more.
CTV Sample Segments
· Case study
Lotame audiences power KFC’s successful CTV campaign
1.15 million uninterrupted views
97% video completion rate
470,000 impressions
Activate in Major DSPs
