Connected TV

The best of digital’s data-driven precision plus the command of TV.
Seize your CTV spotlight with Lotame’s unrivaled global footprint.




Scale your impact

Engage customers and prospects with identity powered activation on CTV inventory, e.g., Roku, Apple TV, & Amazon Firestick.

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Find your audience

Reach your target on CTV with audiences ranging from demographics and interests to intent, viewership, and more. 


Get expert support

Tap into our data expertise for custom audiences and consultation on conquering CTV.  


First-Party Targeting

Connect with your best customers across all browsers, devices, and platforms — including CTV — with the Spherical platform. Activate your first-party audiences on CTV inventory across all major DSPs or create bespoke deal IDs for your platform of choice.

Spherical clients can expand first-party audiences further with built-in enrichment, machine-learning modeling, and lookalike tools.

Third-Party Targeting

Whether you have customer data or need it, access and engage the audiences you want with Lotame’s high-quality data. All of Lotame’s custom and 5,000+ prepackaged audiences — demo, interest, intent, and CTV viewership (US only) — are targetable on over 50 CTV and OTT media channels globally.

Plus, LiveRamp customers can now get instant access to high-quality cookieless segments via LiveRamp’s Data Marketplace in new destinations such as Dish, Hulu, Roku, Discovery, and more. 



CTV Sample Segments

Streaming Service
Apple TV+, Amazon, Disney+
NFL, NBA, World Cup
Crime, Comedy, Reality
DIY, Cars, Pets

KFC ·  Case study

Lotame audiences power KFC’s successful CTV campaign

  • 1.15 million uninterrupted views

  • 97% video completion rate

  • 470,000 impressions

Data Empowered Footprint

Tap into one of the largest global footprints of smart TVs, set-top boxes, and gaming consoles available in the market.

Have a question about CTV?

Our team of Connected TV experts are here to help. Fill out the form and we will be in contact shortly!