📢 Hot Off the Press: The State of Data Collaboration: A Global Perspective
🧠 CMO Challenges: Overcoming the Data Dilemma
🌟 The Audience Corner: Top audience trends to watch for Q4
Hi there,
Alex Theriault here, Chief Growth Officer at Lotame. I’m excited to announce The State of Data Collaboration: A Global Perspective is officially out, and as a Spherical Connection subscriber, you get first dibs! 🎉
In this report, we dig into what’s happening behind the scenes with data collaboration, and the findings are eye-opening. Did you know that 98% of marketers still face barriers in data orchestration, or that marketers are split almost evenly between spending on walled gardens and the open web? And with programmatic spending predicted to decline, the stakes for making the right choices have never been higher.
There’s a lot to unpack, but I want to give you a few quick, actionable takeaways you can take with you after reading the report:
Revisit Your Programmatic Strategy: With budget allocations shifting, make sure you’re balancing your spend between walled gardens and the open web.
Audit Your MarTech Solutions: 64% of agencies are already using data collaboration platforms—are you keeping pace?
Enhance First-Party Data Activation: Use tools like machine learning and data enrichment to get the full picture of your customers and improve audience targeting overall.
Download your free copy below, and let me know what you think—there’s a lot to dig into!
Best regards, Alex Theriault Chief Growth Officer, Lotame
THOUGHT LEADERSHIP
CMO Challenges: Overcoming the Data Dilemma 5-minute read
Unlock the power of data-driven marketing insights. Discover how to tackle challenges like data overload, siloed data, and inconsistent definitions to make smarter, faster decisions — no data science degree required!
Back to Basics: What is Data Onboarding? 7-minute read
Discover how Programmatic Private Marketplace (PMP) deals can elevate your ad strategy with greater control, transparency, and access to premium inventory. In this guide, we break down the key benefits of PMPs and how Lotame helps media buyers reach the right audience with precision while maximizing return on investment.
The holiday shopping season is heating up! Are you reaching the right audiences? Lotame's Audience Corner provides insights into top trending Lotame audience segments each month, including:
Which of the following data technologies do you plan to adopt in the next year?
Click the image below to cast your vote on LinkedIn.
In the News
Lotame’s Head of Partnerships, Ken Zachmann, gives publishers a helpful note on how “AI is bringing contextual to new heights” in Digital Content Next.
Data collaboration, what’s hot in 2024, plus predictions for 2025. Lotame’s CRO, Chris Hogg shares it all in this podcast episode.
How to turn data deluge into decisive insights? Lotame’s VP of Consumer Intelligence & Analytics, Kristen Whitmore shares some expert advice in AW360.
