---
title: The State of Data Collaboration | Lotame
description: Overcome data challenges in a cookieless world. Download Lotame's 2024 State of Data Collaboration Report & learn from industry leaders.
---

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# The State of Data Collaboration: A Global  Perspective

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**98% of marketers and agencies struggle with data orchestration and utilization — discover how industry leaders are overcoming these challenges.**

In digital marketing, change is the only constant. The latest innovation shaking things up? Data Collaboration Platforms.

The report, fielded by Cint, surveyed 1,200 marketers and agencies across six global markets — Australia, Brazil, Mexico, Singapore, the UK, and North America. In the face of obstacles like data orchestration, identity issues, and an imminent cookieless future, digital marketers can turn to *"The State of Data Collaboration: A Global Perspective"* to discover how industry leaders are transforming these challenges into effective strategies.

**What’s Inside?**

- **The State of Data Challenges:** Discover top barriers to data orchestration & how to overcome them.
- **Programmatic Ad Spend Shift:** 55% of marketers predict a reduction in programmatic spend, learn what it means for the future of the open web and walled gardens.
- **Technology Adoption Trends:** Explore what's on the tech stack shopping list.
- **The Rise of Data Collaboration Platforms:** Why they’re becoming the Swiss Army Knife of marketing. 

Whether you're a marketer looking to optimize your tech stack or an agency aiming to enhance your data capabilities, this report provides actionable takeaways to help you drive business outcomes.  

#### **Download the Full Report**

Complete the form below to get instant access to the full 2024 Global Data Collaboration Report.

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