The State of Data Collaboration: A Global  Perspective

98% of marketers and agencies struggle with data orchestration and utilization — discover how industry leaders are overcoming these challenges.

In digital marketing, change is the only constant. The latest innovation shaking things up? Data Collaboration Platforms.

The report, fielded by Cint, surveyed 1,200 marketers and agencies across six global markets — Australia, Brazil, Mexico, Singapore, the UK, and North America. In the face of obstacles like data orchestration, identity issues, and an imminent cookieless future, digital marketers can turn to "The State of Data Collaboration: A Global Perspective" to discover how industry leaders are transforming these challenges into effective strategies.

What’s Inside?

• The State of Data Challenges: Discover top barriers to data orchestration & how to overcome them.
• Programmatic Ad Spend Shift: 55% of marketers predict a reduction in programmatic spend, learn what it means for the future of the open web and walled gardens.
• Technology Adoption Trends: Explore what's on the tech stack shopping list.
• The Rise of Data Collaboration Platforms: Why they’re becoming the Swiss Army Knife of marketing. 

Whether you're a marketer looking to optimize your tech stack or an agency aiming to enhance your data capabilities, this report provides actionable takeaways to help you drive business outcomes.