Hey marketers,
Jon Romano here with a timely reminder: while summer’s just begun, savvy consumers are already planning ahead—and you should be too.
Whether it’s shopping for back-to-school supplies, prepping for fantasy football drafts, or organizing Labor Day escapes, early signals show that buyers are already taking action. At Lotame, we’re seeing increased intent across several seasonal segments, which means the time to get ahead of the curve is right now.
🧠 What the Data Tells Us
- Back-to-School planning starts early: Over 55% of families begin shopping by early July. With spending forecasted to top $36 billion, this is a can’t-miss opportunity - per NRF.
- Fantasy sports season is heating up: Nearly 60 million North Americans participate, with engagement accelerating as drafts kick off in August - per Allied Market Research.
- Labor Day is just around the corner—for planners: From road trips to backyard barbecues, consumers are already researching products and making travel plans.
- Dorm and apartment movers are browsing now: With move-in dates on the horizon, shoppers are filling carts with furniture, home goods, and décor.
Stay Ahead with Top Audiences
Lotame’s high quality audience segments help you reach consumers when intent is just starting to rise—not when it’s already peaked. Activate segments now to:
- Connect with Back-to-School Shoppers preparing for K–12 and college returns
- Reach Fantasy League Participants & Sports Fans as preseason excitement builds
- Engage Labor Day Planners booking travel and prepping for long-weekend events
- Target Dorm & Apartment Movers shopping for furnishings and essentials
Lotame’s audiences are optimized for activation across desktop, mobile, CTV, and cookieless environments—so your message hits where it matters most.
Looking for a tailored strategy to match your goals? We’re here to help. Let’s talk.
Jon Romano
VP of Revenue, Lotame
