Case Study: SpotX Increases Revenue and Yield with Lotame Syndicate

SpotX required specific data sets in order to target political campaigns on inventory across the SpotX network. They also sought to elevate the visibility of these political datasets to existing and potential advertisers to increase demand, and ultimately, CPMs and inventory yield. 

Learn how SpotX leveraged Lotame Syndicate, a private data exchange with peer-to-peer marketplace and direct-to-DSP audience selling capabilities to effectively and efficiently tarfet and identify across the invntory on SpotX's platform. 

Fill out the form to the right to learn how SpotX was able to deliver over 95% of their advertisers'  political campaigns in full during recent US election cycles!