Social media platforms keep changing the rules. Is your marketing keeping up?

Stay in the game with Lotame's Social Activation. Target audiences on social media smarter, faster and easier than ever.

Get a Free Consultation with an Expert

Benefits of Social Activation

Accelerate returns on your social ad spend by reaching your ideal customers
Access 1st- and 3rd-party data to build richer, more qualified audiences
Export audiences seamlessly to Facebook, Instagram, TikTok, and more
Leverage AI / machine learning to identify your next best customers

Smarter Social Targeting

Lotame's Social Activation solutions help you engage both current and new customers across social platforms.


First-Party Enriched Audiences: Go beyond demographics by adding interest, purchase intent, and other robust data from Lotame's global data marketplace of 2.5B+ profiles.



First-Party Modeled Audiences: Further expand your reach using Lotame's AI to create custom-modeled audiences.



Third-Party Audiences: Tap into 5,000+ in-demand audiences or have Lotame's experts build fully customized audiences for you.

Get Results Like These

2X growth

in CTR on Facebook/Meta

22% increase

in CTR on Snap

18% jump

in Video Completion Rate on Snap

Book a Free Consultation

See how Lotame can optimize your social marketing. Talk to our experts about your current social strategy and get recommendations for better results and less waste.