đź“Š Exclusive Sneak Peek: The State of Data Collaboration Report
🔍 Data-Driven Marketing Insights for Marketers
🎯 The Audience Corner: Top Trending Audience Segments
Hey there,
Alex Theriault here, Chief Growth Officer at Lotame, and I’m thrilled to give you an exclusive sneak peek into our upcoming research report, The State of Data Collaboration: A Global Perspective, set to be released early next month. This report, fielded by Cint, dives deep into how marketers are tackling today’s complex data challenges and leveraging data collaboration to unlock better audience insights and drive business outcomes. As a valued subscriber, you’ll receive a complimentary copy in October, so stay tuned!
But before we get there, let’s revisit last month’s poll. We asked you, “What percent of your advertising budget in 2024 is allocated to walled gardens like Google, Amazon, Meta/Instagram, etc.?” The results are in:
67% of you allocate 25-75% of your budget to these ecosystems.
33% allocate 75-100% of your budget.
These insights align with the broader findings in our research, where marketers continue to balance their investments between walled gardens and the open web. Want to know more about these trends? Stay tuned for the full report coming in October.
Until then, keep an eye on your inbox!
Best regards, Alex Theriault Chief Growth Officer, Lotame
THOUGHT LEADERSHIP
Data-Driven Marketing Insights for Marketers 6-minute read
Unlock the power of data-driven marketing insights. Discover how to tackle challenges like data overload, siloed data, and inconsistent definitions to make smarter, faster decisions — no data science degree required!
Understanding PMPs: A Comprehensive Guide 7-minute read
Discover how Programmatic Private Marketplace (PMP) deals can elevate your ad strategy with greater control, transparency, and access to premium inventory. In this guide, we break down the key benefits of PMPs and how Lotame helps media buyers reach the right audience with precision while maximizing return on investment.
Each month we’ll share the top trending audience segments plus some additional tips on how to activate them.
North America
Political ad spending is expected to surge by 156.3% over the previous cycle, and refining your advertising strategy is crucial for political campaign success. Lotame’s Data Empowered Political PMP Packages— or any of our seasonal and evergreen PMPs — offer a smarter, faster, easier way to smash your KPIs.
Click the image below to cast your vote on LinkedIn.
In the News
Lotame’s Nish Raju, Managing Director in APAC, outlines the “reversal of fortunes” that come with curation for marketers and agencies in B&T.
The CMO data dilemma: cut costs or corners? Lotame’s VP of Marketing, Danielle Smith has a solution for convoluted analytics in MediaCat.
For our Spanish Readers: Lotame’s Sebastian Yoffe, Managing Director in LATAM, discusses AI as marketing’s indispensable ally for the future with Insider Latam.
