Your exclusive copy of The State of Data Collaboration: A Global Perspective. Plus, maximize holiday shopper ROI with targeted audiences and Lotame PMPs.
Welcome to the Lotame Data Exchange Connection. Each month we'll share the latest data trends, top-performing audiences, and other news to make your advertising campaigns Data Empowered.
Campaign Success Made Easy With Lotame's Holiday PMPs
Lotame's Data Empowered Holiday PMP packages offer a robust selection of seasonal audience segments so you can position your brand at the top of holiday wish lists. Leverage our exclusive consumer insights to build smarter site lists and smash your holiday campaign KPIs. No operational headaches, no matter how many campaigns or how complex. Ask us about PMPs for:
Football Fans
Live Sports - Football
Halloween
Thanksgiving
Black Friday / Cyber Monday Deals
Holiday Tech & Gadget, In-Market Shopper
Luxury Gift, In-Market Shopper
Unlock Holiday Revenue: Activate These Key Audiences
Maximize Q4 revenue by connecting with consumers across key holiday moments. Lotame's high-quality audience segments ensure you reach the right shoppers, no matter what they’re celebrating. Ready to target your ideal holiday shoppers? We've got you covered:
Thanksgiving: Reach Thanksgiving cooking enthusiasts planning elaborate meals and seeking culinary inspiration, as well as travelers seeking tailored offers and packages.
Black Friday & Cyber Monday: Target savvy shoppers seeking the best online and in-store discounts, including those looking to splurge on high-ticket items.
Hanukkah Observers: Connect with families celebrating the Festival of Lights, seeking traditional foods, gifts for children, and decorations for their homes.
Christmas Shoppers: Engage those seeking gifts for loved ones across all categories, from toys and electronics to apparel and home goods.
New Year's Eve Partygoers: Reach those planning celebrations and seeking festive attire, party supplies, and entertainment options for a memorable night.
Explore detailed strategies and unlock more audience segments in the Holiday Audiences Guide or contact us today to get your campaigns holiday-ready! Make your holiday marketing campaigns smarter, faster and easier with Lotame.
NEW Research: Lotame's The State of Data Collaboration
Our latest report, The State of Data Collaboration: A Global Perspective, reveals 98% of marketers and agencies face data challenges. But there’s good news! Inside the report, fielded by Cint, you’ll discover how other digital marketers are rising above these challenges and setting themselves up for success. Uncover programmatic ad spend shifts, tech adoption trends, and how marketers are turning to data collaboration platforms to overcome gaps.
CMOs are facing a tough choice: cut costs or cut corners when it comes to analytics. With data overload, shrinking budgets, and mounting pressure for results, many CMOs are questioning if maintaining expensive analytics systems is worth it. Discover how AI and strategic collaboration can help solve the biggest CMO challenges of 2024 and beyond.
Third-party cookies will one day crumble, and walled gardens aren't the only solution. Learn how data collaboration can empower you to reach new audiences, deliver personalized experiences, and thrive in the cookieless era.
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