Publicis Groupe acquires Lotame to expand global identity
IN THIS ISSUE:
馃晵 3 minute read
馃搶 The Future of Connected Identity with Publicis Groupe 馃 Thought Leadership: How to Market with AI鈥擶ithout Losing the Human Touch 馃搳 Lotame Audience Corner: Sports & Travel Trends
Hi there,
Andy Monfried, Founder & CEO of Lotame here to follow up on some big news.
Publicis Groupe has announced its acquisition of Lotame to expand its global identity footprint. Our global reach and capabilities will further strengthen Publicis Groupe鈥檚 Epsilon-powered identity and data foundation, enabling our clients to connect with over 90% of adult consumers worldwide with more personalized messaging.
Epsilon and Lotame have carved parallel paths of innovation in data-driven, identity-powered advertising. Our complementary strengths will enhance Publicis Groupe's offerings, enabling digital marketers to expand their people-based marketing initiatives globally.
Our platform, products and services will continue uninterrupted but you can look forward to even more powerful capabilities on the horizon. There is tremendous upside for our new clients, such as:
Expanded Global Identity: The combined footprint of Epsilon and Lotame will expand Groupe鈥檚 unique profiles to almost 4 billion, extending global coverage to over 90% of adult consumers worldwide. This scale combined with the breadth and depth of data enables marketers to engage consumers in more relevant and meaningful ways.
Talent and Expertise: Lotame鈥檚 team of data and identity experts will drive global and local-market product development, supported by dedicated engineering, partnerships, and operations specialists.
Regional Product Focus: Lotame will drive APAC and EMEA expansion of Epsilon, continuing to work with publishers, data partners, and brands across the regions. Our Panorama Identity brings critical interoperability and data connectivity to digital marketers everywhere.
We are beyond thrilled to join Publicis Groupe and Epsilon on this exciting Data Empowered chapter. You can learn more through our official press release. We are happy to discuss how this acquisition will enable us to grow our relationship in the coming weeks. Reach out with any questions here.
Best, Andy Monfried Founder & CEO, Lotame
Guide 路 9-min read
An Advertiser鈥檚 Guide to Ad Personalisation
Ad personalization is no longer optional鈥攊t鈥檚 essential for maximizing campaign performance. With third-party cookies disappearing and privacy regulations tightening, marketers need a smarter, privacy-first approach. In this guide, Lotame鈥檚 Alison Harding, VP of Data Solutions in EMEA, breaks down how to leverage first-party data, AI-driven insights, and contextual targeting to create relevant, high-performing ads that drive real results.
How to Market with AI鈥擶ithout Losing the Human Touch
AI-powered marketing is evolving, but how can brands strike the right balance between personalization and consumer autonomy? Agentic marketing ensures AI enhances鈥攔ather than dictates鈥攖he customer experience by leveraging real-time data, transparency, and smarter segmentation. Lotame鈥檚 VP of Marketing, Danielle Smith explores how brands can personalize at scale without crossing the line into intrusive marketing.
Lotame's Audience Corner provides insights into top trending Lotame Data Exchange audiences. As we move into March, seasonal events and consumer trends shift, bringing new opportunities for targeted campaigns. Tap into these top prepackaged Lotame audiences for March and beyond:
馃敼 Did you know? Women are more likely to go on solo trips than men (51% vs. 38%). Luxury travelers tend to skew male and are older than other travel-based audiences.
