Data Quality Matters

Better data helps buyers make better decisions, and deliver better outcomes.

Meet the newest addition to the Precision family, Lotame Precision Interest Audiences. These premium segments are sourced from declared datasets and tuned for accuracy using machine learning and predictive modeling. Aligned with IAB Audience Taxonomy 1.1., these high-value audiences provide transparency into composition, sourcing, and validation so you can buy with confidence in the data’s quality and accuracy. 

Build a fresh understanding of the changing consumer and optimize your media spend with Lotame Precision Interest Audiences. 

What are Lotame Precision Interest Audiences?

Built from consumer panel surveys and aligned with the IAB’s data quality standards, Precision Interest Audiences are:

  • Accurate
  • Validated
  • Transparent

High-Value Audiences in 8 Key Categories

Choose from 200 Precision Interest premium segments with 100 niche audiences in 8 key categories:

  • Automotive
  • Business & Finance
  • Food & Drink
  • Health & Medical Services
  • Healthy Living
  • Hobbies & Interests
  • Movies
  • Shopping

Target More Relevant Audiences Everywhere

Reduce wasted ad spend and increase performance with Lotame Precision Interest Audiences. These premium segments are perfect for conquesting, prospecting, affinity targeting, and more. 

Buy Precision Interest Audiences Today

Precision Interest Audiences are available for purchase in the Lotame platform and major DSPs:


For more information about the Precision family, fill out the form below and our team will be in touch!