Hi there,
Half of marketers currently work with an identity partner. Are you?
Lotame set out to take the industry’s temperature on all things cookieless. You've likely already read part one of our research conducted in February 2021 — “Beyond the Cookie: The Future of Advertising for Marketers and Publishers” — where we asked and answered what kept marketers and publishers up at night; how investments will pivot; and what the future should look like. As 2021 comes to a close, we asked again, “How are marketers and publishers faring against the roars of another year of profound industry change?”
Drumroll please... we're getting ready to release part two of our global survey, “Beyond the Cookie: Identity Solution Adoption & Testing Among Marketers and Publishers.” We surveyed nearly 1,400 industry professionals in seven major markets and sought to understand:
1. The impact of the loss of third-party cookies on business
2. Drivers and barriers to identity solution selection
3. Timelines for implementing identity solutions
I'll be sure to share a copy of the report with all of my loyal Identity Connection news fans as soon as it's available. In the meantime, I encourage you to TEST,
TEST, TEST! With Lotame Panorama IDTM we're already seeing an increased addressability of enriched audience data across:
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- 77% of Chrome impressions
- 76% of Safari impressions
- 64% of Firefox impressions
