---
title: Beyond the Cookie | Lotame Global Survey Report Series
description: Lotame's Beyond the Cookie Global Survey Report Series takes the pulse of global marketers and publishers to help you find smarter, faster, and easier ways to engage existing customers and acquire your next best.
---

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Lotame Global Survey Report Series

![BeyondtheCookieLogo-1](https://resources.lotame.com/hs-fs/hubfs/BeyondtheCookieLogo-1.png?width=400&height=50&name=BeyondtheCookieLogo-1.png)

##### ![Woman Walking 2](https://resources.lotame.com/hs-fs/hubfs/Woman%20Walking%202.png?width=230&height=259&name=Woman%20Walking%202.png)

##### Lotame's Beyond the Cookie Global Survey Report Series takes the pulse of global marketers and publishers to help you find smarter, faster, and easier ways to engage existing customers and acquire your next best.

→ How prepared are global marketers and publishers for the death of third-party cookies? 

→ Which identity solutions are breaking away from the pack in adoption? 

→ Are marketing analytics platforms in danger of sunsetting?

→ Will CTV advertising overtake mobile? 

→ Are data clean rooms all they're cracked up to be? 

 

#### Download the three-part series:

## What's Inside?

##### 1,000+ marketers and publishers across the globe share:

![BYC1_cover_mockup](https://resources.lotame.com/hs-fs/hubfs/BYC1_cover_mockup.png?width=150&height=204&name=BYC1_cover_mockup.png)

###### **Part 1: The Future of Advertising for Marketers & Publishers**

- What keeps them up at night
- How investments will pivot
- What the future of digital advertising looks like

![BYC2_cover_mockup](https://resources.lotame.com/hs-fs/hubfs/BYC2_cover_mockup.png?width=150&height=204&name=BYC2_cover_mockup.png)

###### **Part 2: Identity Solution Adoption & Testing**

- What impact the loss of third-party cookies will have on business
- Drivers and barriers to identity solution selection
- Timelines for implementing identity solutions

![BYC3_cover_mock](https://resources.lotame.com/hs-fs/hubfs/BYC3_cover_mock.png?width=150&height=204&name=BYC3_cover_mock.png)

###### **Part 3: Next-Generation Customer Acquisition & Retention**

- Identity’s role in their cookieless future
- What they’re adding and removing from the next-gen tech stack
- Where they plan to invest today and in the future 

### The urgency to test and select identity solutions ***doubled*** among marketers and publishers, with Google Topics leading current use and testing.

##### [Download the Series for More Surprising Results](https://resources.lotame.com/beyond-the-cookie-lotame-global-survey-report-series#Form)