Beyond the Cookie Part 3: Customer Acquisition & Retention

GLOBAL SURVEY REPORT | PART 3

Next-Generation Customer Acquisition & Retention for Marketers and Publishers

In our third and final Beyond the Cookie report, Lotame set out to understand how marketers and publishers are adjusting their customer acquisition and retention strategies in light of nonstop industry change.

Get Your Copy

What’s inside?

In this global survey report, you’ll find insights from more than 1,400 marketers and publishers on the following:

Identity’s role in their cookieless future
What they’re adding and removing from the next-gen tech stack
Where they plan to invest today and in the future

The urgency to test and select identity solutions doubled among marketers and publishers, with Google Topics leading current use and testing.

Download for More Surprising Results