GLOBAL SURVEY REPORT | PART 3
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Next-Generation Customer Acquisition & Retention for Marketers and Publishers

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In our third and final Beyond the Cookie report, Lotame set out to understand how marketers and publishers are adjusting their customer acquisition and retention strategies in light of nonstop industry change.

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What’s inside?

In this global survey report, you’ll find insights from more than 1,400 marketers and publishers on the following:

  • Identity’s role in their cookieless future
  • What they’re adding and removing from the next-gen tech stack
  • Where they plan to invest today and in the future 

The urgency to test and select identity solutions doubled among marketers and publishers, with Google Topics leading current use and testing.

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