You may have seen the recent news announcing Lotame’s next-generation data platform Spherical and our integrations with leading CDPs. In case you missed it, Spherical helps marketers and media owners quickly drive the most value from both known and unknown first-party data for customer engagement and acquisition in a privacy-first world.

We officially launched Spherical the same day I gave a main stage presentation at IAB’s Annual Leadership Meeting. I shared my own personal story of dealing with pain and how a data-empowered approach applies to identifying and solving for what pains our industry. 

You can watch the IAB recording here. 

As always, I welcome your questions and comments.