📢 Just Published: Data Orchestration: The Conductor of Your Marketing Success
🧠Breaking Data Silos: A Marketer’s Checklist for Strategic Collaboration
🌟 The Audience Corner: Just Released Seasonal Segments Guide
Hi there,
As digital marketers, we're drowning in data. But are we truly harnessing its power? In a recent research study, a staggering 98% of marketers and agencies reported facing challenges with data orchestration and utilization. As a fellow marketer, I can relate.
That's why I'm excited to share "Data Orchestration: The Conductor of Your Marketing Success." In this comprehensive guide, we explore the what, why, and how of data orchestration, offering practical advice and strategies to help you overcome data challenges, improve campaign performance, and create exceptional customer experiences.
Fellow marketers, let’s connect, and share how you’re tackling data orchestration. Knowledge is power.
Best, Danielle Smith VP Marketing, Lotame
THOUGHT LEADERSHIP
Breaking Data Silos: A Marketer’s Checklist for Strategic Collaboration
2-minute read
Internal silos, unstable identifiers, and the decline of third-party cookies hinder effective data utilization. Prioritizing first-party data strategies and exploring collaborations can help overcome these hurdles and unlock valuable insights. Overcome these data challenges with actionable tips for digital marketers.
What Is Supply Path Optimization and How Curation Can Help
8-minute read
Supply Path Optimization (SPO) is like Waze for your road trip — the most direct route to your destination. It helps advertisers streamline their ad buying process, cutting out unnecessary intermediaries and ensuring their budget is used effectively. Learn more about SPO, including how you can take programmatic curation to the next level.
Lotame's Audience Corner provides insights into top trending Lotame Data Exchange audiences. This month, we’re helping you maximize your campaign impact all year with ready-made Lotame audiences for every season.
In last month’s edition, we asked which of the following data technologies you plan to adopt in the next year, and the results are in! Data Collaboration Platforms (DCPs) emerged as a clear favorite, with 56% of respondents selecting them. This aligns with our recent State of Data research report, where DCPs also took the top spot (see page 14).
In the News
The Industry reacts to the latest AA/WARC report. Lotame’s CRO, Chris Hogg shares his thoughts on Q3 economic impact in Performance Marketing World.
Lotame is a beta partner of Google’s new curation offering.
ICYMI: Ari Paparo's recent newsletter explores the curation debate and reveals why programmatic curation offers greater control and transparency than traditional methods (with a helpful visual from Lotame).
