It's happening. Google is finally starting to close the lid to the cookie jar, ushering in a significant shift from third-party cookies to... well, what exactly?
The reality is, it’s time for digital marketers to bid farewell to old-school targeting. The new gold standard? Your first-party data. Uncover its potential by embracing new technologies and platforms, and by diversifying your overall marketing strategies.
Let’s start with this quick read. It's short, sweet, and cookie-free. 😉
Despite the most recent Google delay, 2024 still marks a pivotal year for digital marketers and advertisers. Navigating the evolving landscape demands a proactive approach for effective marketing.
Stay ahead of the game!
OMD + Haymarket Automotive + Lotame = 📈 10X impressions, clicks, conversions. No cookies? No problem.
“Easy access to Haymarket’s segmentation in our DSP and having everything handled programmatically was a dream. This is an otherwise very complicated operation for any agency to set up the tech pipes and off-platform invoicing. Working with Haymarket and Lotame proved this type of cross-industry [data] collaboration can and does happen with great success for brands.”
— Managing Partner, OMD - EMEA
Discover the secret sauce behind their success and how you can replicate it, cookie-free.
Cut through the noise with the below Data Collaboration Platform Evaluation Checklist, designed to help digital marketers pinpoint exactly what's needed from a data collaboration partner that's not reliant on third-party cookies. We've ticked off our data collaboration highlights to show you exactly how Lotame stacks up. (Spoiler: we think you'll be impressed.)
Got questions? We’re here to help!