Welcome to the Lotame Data Exchange Connection. Each quarter we'll share the latest data trends, top-performing audiences, and other news to make your advertising campaigns Data Empowered.

Smash Your KPIs with Lotame PMPs

Unlock incremental praise internally and externally with Lotame’s curation service. Make every media dollar count by reaching actual consumers and delivering in full, fast. Designed for your KPI performance, not just algorithms.

Why Choose Lotame Curation?

• Custom Audiences 
• Differentiated Insights 
• Major League Addressability 
• Trusted Inventory 
• Pre-Qualified Performance 
• Operational Ease 

Book a consult with a curation expert today.

Back to School Season is Here

Last year, U.S. consumers spent a total of 41.5 billion U.S. dollars on back-to-school season. This makes this shopping event second only to Black Friday and Cyber Monday. Want to create targeted and effective back-to-school campaigns? Tap into these trending prepackaged audiences: 

• K-12 Parents
• Families Shopping for Shoes
• Parents Looking for a Deal
• Comparison Shoppers
• Sustainable Shoppers

Read the Back-to-School Guide for Marketers

Feeling the Heat? Cool Off With Q4 Planning

A blazing hot July is the perfect time to start planning ahead for the (hopefully much cooler) holiday season. Did you know that 30% of consumers start their holiday shopping as early as October? How are you capturing this audience? 

Dive into Lotame’s Holiday Audience Guide to unlock high-performing, ready-to-buy Q4 holiday audiences. Sample segments include: 

• Halloween Shoppers
• Party Planners / Special Events
• Online Luxury Shoppers
• Black Friday / Cyber Monday Shoppers
• Christmas Gift Buyers

Whether your consumers are seeking inspiration, considering products, or ready to buy, Lotame’s custom and prepackaged audiences—ranging from demographics to interest and intent—are designed to make every media dollar work harder for you. Available for activation globally on CTV, desktop, and mobile inventory. 

Get the Holiday Audiences Guide

Oracle Shutdown: A Smooth Transition

Oracle's exit from the ad business doesn't have to mean downtime for your marketing. Follow this simple 4-step plan to seamlessly move your Oracle audiences over to Lotame. Keep your targeting on point and your KPIs soaring – no delays or disruptions.

Lotame Leadership Lens

Our thought leaders share some hot takes on current trending topics including: 

• Curation: Can Curation Revive the Programmatic Open Auction? 

Thoughts from Lotame’s Managing Director, APAC, Nishanth Raju

• CTV Campaign Planning Is Stuck in the Past
  
  Thoughts from Lotame’s Head of CTV, Hunter Terry 

• Post Cookie Data Strategies: How Agencies Can Thrive

Thoughts from Lotame’s VP of Data Solutions, Alison Harding

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