---
title: Identity-Driven Case Studies Around the World
description: In this collection of identity-driven case studies from around the world, you'll find proof that advertising and targeting works, with or without cookies.
---

# ![lotame-epsilon-lockup-logo_horiz-1](https://resources.lotame.com/hs-fs/hubfs/lotame-epsilon-lockup-logo_horiz-1.png?width=220&height=28&name=lotame-epsilon-lockup-logo_horiz-1.png)

# Identity-driven case studies from around the world.

Privacy-first identity in action.

### Filter case studies by vertical below:

All Verticals Automotive B2B CPG Finance Gaming Pharma Retail

All Client Types Brand Agency Publisher

[![CS_amnet](https://resources.lotame.com/hs-fs/hubfs/CS_amnet.png?width=250&height=175&name=CS_amnet.png) Amnet sees 3X impression lift across cookie-blocked browsers](https://resources.lotame.com/hubfs/Content_Download/Case_Studies/2023_Case_Studies/Finance_Amnet_Identity-LDX_Lotame-Case-Study.pdf)

[![CS_banana-boat](https://resources.lotame.com/hs-fs/hubfs/CS_banana-boat.png?width=250&height=175&name=CS_banana-boat.png) Banana Boat future-proofs data targeting and scale](https://resources.lotame.com/hubfs/Content_Download/Case_Studies/2023_Case_Studies/CPG_BananaBoat-Xaxis_Identity-LDX_Lotame-Case-Study.pdf)

[![CS_carat](https://resources.lotame.com/hs-fs/hubfs/CS_carat.png?width=250&height=175&name=CS_carat.png) Carat achieves 31% impression lift for global financial brand](https://resources.lotame.com/hubfs/Content_Download/Case_Studies/2023_Case_Studies/Finance_MediaMath-Carat_Identity-LDX_Lotame-Case-Study.pdf)

[![CS_bogota](https://resources.lotame.com/hs-fs/hubfs/CS_bogota.png?width=250&height=175&name=CS_bogota.png) The Chamber of Commerce of Bogota ensures its digital advertising is future-ready](https://resources.lotame.com/hubfs/Content_Download/Case_Studies/2023_Case_Studies/B2B_Bogota-Havas_Identity-LDX_Lotame-Case-Study.pdf)

[![CS_dr-martens](https://resources.lotame.com/hs-fs/hubfs/CS_dr-martens.png?width=250&height=175&name=CS_dr-martens.png) Dr. Martens sees 9X increase in CTR](https://resources.lotame.com/hubfs/Content_Download/Case_Studies/2023_Case_Studies/Retail_DrMartens-Digo_Identity-LDX_Lotame-Case-Study.pdf)

[![CS_marcus-thomas](https://resources.lotame.com/hs-fs/hubfs/CS_marcus-thomas.png?width=250&height=175&name=CS_marcus-thomas.png) Marcus Thomas proves 1PD/3PD is addressable in cookieless browsers — without email](https://resources.lotame.com/hubfs/Content_Download/Case_Studies/2023_Case_Studies/Pharma_MarcusThomas_Identity-LDX-Spherical_Lotame-Case-Study.pdf)

[![CS_OMD](https://resources.lotame.com/hs-fs/hubfs/CS_OMD.png?width=250&height=175&name=CS_OMD.png) OMD drives 2X more cost-efficient engagement for luxury auto](https://resources.lotame.com/hubfs/Content_Download/Case_Studies/2023_Case_Studies/Auto_OMD_Identity-LDX_Lotame-Case-Study.pdf)

[![CS_rush-street-interactive](https://resources.lotame.com/hs-fs/hubfs/CS_rush-street-interactive.png?width=250&height=175&name=CS_rush-street-interactive.png) Rush Street Interactive gains 20% lower CPC](https://resources.lotame.com/hubfs/Content_Download/Case_Studies/2023_Case_Studies/Gaming_Rush-Advance_Identity-LDX_Lotame-Case-Study.pdf)

[![CS_pepsico](https://resources.lotame.com/hs-fs/hubfs/CS_pepsico.png?width=250&height=175&name=CS_pepsico.png) Pepsico Mexican Foods sees 24% lift in VCR](https://resources.lotame.com/hubfs/Content_Download/Case_Studies/2023_Case_Studies/CPG_Pepsico_Identity-LDX_Lotame-Case-Study.pdf)

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