OMD + Haymarket Automotive See 10X Increase in Conversions with Data Collaboration

Learn how one of the world’s most successful luxury automotive companies lowered advertising costs while increasing impressions and clicks using data collaboration.

Challenge + Solution: OMD used Lotame’s data collaboration platform, Spherical, to help drive existing customer conversions for bookings of luxury automaker’s Service Care Plan. 

Results: 10x impressions, clicks and conversions and lowered Cost Per Lead by 93%