Hey there,

Pierre here, interrupting your day with some exciting news… 🥁

The open web won BIG this month! 👏

Google has authorized the use of Lotame’s Panorama ID in its supply-side platform. It can now be used within Google’s Encrypted Signals for Publishers across Google Ad Manager.

What exactly does that mean? 

Publishers are now able to pass encrypted first-party signals via Panorama ID in the bid stream with supply-side and demand-side platforms of their choice. No additional code required! As a leading cookieless solution, Panorama ID can now be used with 41 SSPs including OpenX, PubMatic, Sovrn, Smart AdServer, and Sharethrough.

Read more about the integration and how it can help publishers get a head start on driving revenue. 👇👇

And on that exciting note, I’ll let you get back to your day. 

Yours Truly, 

Pierre Diennet 

Identity Sherpa

P.S. Our Beyond the Cookie recently won a prestigious IAB Research award! In case you missed it, here’s a complimentary copy. Happy reading!