Lotame Global Survey Report Series


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Lotame's Beyond the Cookie Global Survey Report Series takes the pulse of global marketers and publishers to help you find smarter, faster, and easier ways to engage existing customers and acquire your next best.

How prepared are global marketers and publishers for the death of third-party cookies

Which identity solutions are breaking away from the pack in adoption? 

Are marketing analytics platforms in danger of sunsetting?

Will CTV advertising overtake mobile? 

Are data clean rooms all they're cracked up to be? 


Download the three-part series:

What's Inside?

1,000+ marketers and publishers across the globe share:
Part 1: The Future of Advertising for Marketers & Publishers
  • What keeps them up at night
  • How investments will pivot
  • What the future of digital advertising looks like
Part 2: Identity Solution Adoption & Testing
  • What impact the loss of third-party cookies will have on business
  • Drivers and barriers to identity solution selection
  • Timelines for implementing identity solutions
Part 3: Next-Generation Customer Acquisition & Retention
  • Identity’s role in their cookieless future
  • What they’re adding and removing from the next-gen tech stack
  • Where they plan to invest today and in the future 

The urgency to test and select identity solutions doubled among marketers and publishers, with Google Topics leading current use and testing.