Hey marketers,

Ashley Stein here — and while we’re deep in the holiday rush, smart marketers are already planning for Q1.

January kicks off more than a new quarter — it’s a full-blown consumer reset. From wellness goals to home makeovers, audiences are highly motivated to start fresh. And with the right data, you can meet them in that moment.

According to Lotame Data Exchange insights, New Year’s audiences are:

• 4.7x more likely to shop for home furnishings
• 4.1x more likely to invest in beauty and wellness services
• 4.6x more likely to stream motivational content via podcasts and CTV

That’s not just a resolution trend — it’s real, measurable behavior you can activate against today.

Lotame’s Addressable Audiences make it easy to reach these high-intent segments across every screen — including mobile, desktop, CTV, and cookieless environments — to help you start Q1 strong.

📊 Want more insights? Check out the full blog post, or skip ahead to our New Year’s Audiences One-Sheet for turnkey segments built to convert resolution energy into results.

Here’s to a Data Empowered 2026,

Ashley Stein
Agency Sales Director, North America
Lotame

Lotame’s high-performing audience segments help you reach consumers making early-year lifestyle upgrades across all channels — mobile, desktop, CTV, and cookieless.

🏋️‍♂️ Fitness Resolvers – Gym-goers, fitness equipment buyers, and health-conscious consumers
🧘‍♀️ Wellness & Self-Care Seekers – Skincare, beauty services, and mindfulness apps
🛋️ Home Refreshers – Home decor shoppers, DIY renovators, and organization lovers
📺 CTV Motivators – Streaming enthusiasts, podcast listeners, and digital learners
🥗 Clean Eating & Nutrition – Meal planners, dietary preference audiences, and recipe hunters
🛍️ Retail Therapy – Apparel & accessories shoppers with a “new year, new look” mindset

Explore hundreds of ready-to-activate segments and find your perfect match for Q4 and Q1 success.

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