Brand loyalty isn’t what it used to be — especially in dynamic, high-choice categories like CPG. That’s why this month, we’re excited to spotlight a brand that’s redefining how to win and retain customers using smarter data.
Eggland’s Best, a leading egg brand in the U.S., partnered with Lotame to convert casual shoppers into committed Eggvocates — all without a DTC storefront. Using our Spherical platform, they built a first-party data strategy that not only deepened engagement, but delivered real business impact.
The highlights? 📈 5.6X lift in ad recall 📊 Millions of first-party signals captured 🔁 A repeatable strategy for turning insights into loyalty
Whether you’re working with loyalists, lapsed buyers, or somewhere in between, this is a strategy worth stealing.
AI is rewriting the rules of programmatic — optimizing bids, testing creatives, and reallocating budgets in real time. But without clean, connected, and structured data, even the smartest algorithms fall short. In this must-read article, Lotame’s Brian O’Connor breaks down what “data readiness” really means in the age of autonomous ad tech — and how to make sure your stack keeps up.
AI won’t transform your marketing if it’s starved of the right data. In this sharp, no-fluff guide, Lotame’s CGO Alex Theriault (me 😉) shares 6 essential steps to build a data strategy that fuels real personalization, smarter predictions, and better performance. From collaboration to global scale, it’s the AI data playbook your team actually needs.
Lotame's Audience Corner spotlights trending audiences from the Lotame Data Exchange, giving marketers a global edge for seasonal planning and activation. As Q3 transitions into Q4, brands are gearing up for major retail moments, sports fandoms, and travel shifts across hemispheres.
🎒 Back-to-School Shoppers 🏈 American Football Fans 🏉 Rugby World Cup Enthusiasts 🧳 Holiday Travel Planners 📺 Streaming & CTV Viewers 🍂 Autumn Product Seekers 🛍️ Singles Day & Early Holiday Researchers
Winning Loyalty in CPG:In my latest LinkedIn article, I share my perspective on how CPG brands can forge deeper, more lasting consumer connections — starting with smarter data collaboration.
Cannes Captures with Chris Hogg: ICYMI, Lotame’s CRO Chris Hogg, sits down on the Croisette to discuss emerging adtech trends, the power of data collaboration, and what marketers should expect in the year ahead.
