2nd Party Data Exchange
That powers the seamless, safe, and transparent exchange of data between buyer and seller.
There are many considerations when buying and selling audience data and, unfortunately, many opportunities to fumble the purchase and sale of data. Lotame Syndicate connects hundreds of premium publishers directly with brands, agencies and other data buyers participating in Lotame's private marketplace.
Why does this matter to you? Well, as a data seller, you're able to monetize your first-party data with complete transparency, while still being able to maintain control over pricing and other commercial terms. As a data buyer, you'll be able to use this second-party data to target audiences not available to your competitors, improve campaign performance, and expand the scale and scope of your campaigns.
We know you may still have questions and we want to help. Fill out the form to the right and gain access to download our Syndicate Info Sheet.