Introducing Lotame Smart TV Audiences:
A new solution that delivers high-quality TV viewership audience segments to empower brands and agencies to reach and engage with television viewers across digital devices.
How Do Lotame's Smart TV Audiences Work?
Lotame collects and analyzes rich data signals flowing from our partner's 12MM Smart TVs across the US. We then apply Lotame's Cross-Device technology to match with mobile devices, tablets, laptops and desktops, which are linked 1:1 - bridging screens from 2" to 75" and beyond! Finally, Lotame is able to offer rich targeting opportunities such as:
- Television Show
- Television Network
- Program Genre
- Viewer Type
What Does This Mean for Me?
You'll not only be able to target the above television viewership data, but you'll be able to mix and match that data with your first-party data or other third-party data available within the Lotame Data Exchange to create truly unique and unrivaled audiences for your campaign across mobile and web.
Fill out the form to the right to download our Smart TV Audiences info sheet and FAQs to learn more!