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This research report, The New State of Audience Data: Accuracy Matters, provides insights into the minds of marketers responsible for programmatic advertising in the U.S. to uncover key trends, behaviors, concerns and decisions being made around purchasing and/or using audience data.

The goal is to better understand the industry-wide challenges and opportunities currently tied to the quality of data fueling data-driven marketing campaigns. 

Lotame commissioned an independent media research company to survey 300 marketers to find out the factors that influence their decisions to purchase audience data for their programmatic buys. Fill out the form to the right to access the findings of this study.