Local Newspaper Achieves 100% Sell-Through with DMP

Lotame helped PilotOnline.com access more granular audience data to increase the scale of audiences sold to advertisers. As one of the first newspaper websites to be launched in conjuction with a printed newspaper (The Virginia Pilot), PilotOnline.com, based in Norfolk, VA, reaches approximately 1 million monthly unique visitors in the Southeastern United States.

Learn how Pilot Online was able to sell 100% of their digital inventory for the first time in 10 years with the help of audience data gathered via Lotame's data management platform.

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